What UX and UI design includes
User research
First, we understand who your users are, what their goals are, and what problems they face. We conduct interviews, data analysis and define user personas.
Information architecture
We will design the structure of the application – how the information is organized and how the user navigates through the individual screens.
Wireframes and prototypes
We create wireframes of key screens and interactive prototypes, which we test with real users before starting the graphic design.
UI design and system design
Only then do we proceed to the graphic design – we design the visual style, components and final form of each screen. A system design is also included for a consistent result.
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UX (User Experience) design focuses on the overall user experience when working with the application. UI (User Interface) design addresses the visual side of the application – colors, typography, placement of elements and overall appearance. Our approach combines both.
Tools we use
Design and Prototyping
Research and testing
Design system – the basis for consistent design
A design system is a set of reusable components, rules, and principles to ensure a consistent look and feel of an application. Investing in a design system pays off especially for larger applications and products.
- Library of UI components (buttons, forms, tables, modal windows).
- Rules for typography, colors and spacing.
- Developer documentation.
- Principles of accessibility.
- Icons and graphics.
User satisfaction is the basis of success
Poor UX design is one of the most common causes of software project failure. Users abandon apps that are complex or confusing – regardless of their technical capabilities.
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FAQs about UX and UI Design
What is the difference between UX and UI design?
UX (User Experience) focuses on the overall user experience – how easily they perform their tasks and how they navigate the application. UI (User Interface) solves the visual side – colors, typography and placement of elements. A good product needs both.
What is a wireframe and why do I need one?
A wireframe is a schematic representation of the layout of an application without graphic processing. It allows you to quickly validate the logic and flow of the user before starting expensive development. It will reveal problems when their repair is cheap.
How long does the UX and UI design of an app take?
It depends on the scope. The design of a smaller application (10-20 screens) takes 4-8 weeks. A comprehensive enterprise system with extensive UX research can take 3-6 months.